Brand Activation | Clarins | USP Solutions | Demo Development Experts
CLARINS

Pore Control: Proven

About the project

Clarins needed a tool to support their beauty specialist in the engagement and efficacy validation for a new product launch. Their pore shrinking and skin mattifying serum. They did not want to have just another educational leaflet. They wanted an engaging tool that helped start a meaningful conversation with their consumer, catching their time and attention while proving the efficacy of the product.

How did USP Solutions help?

USP Solutions proposed a pore mapping technology that works in seconds at POS. A modern tool that gave instant information about the status of the consumer’s pores. Showing the benefit before and after product usage. The consumer was literally visibly astounded by the instant efficacy power that the Clarins product delivered. The reaction was validated by the tool that visually showed a difference. Shifting selling into consulting and proving the efficacy of the Clarins serum, in seconds at the POS.

Working closely with the Clarins marketing team, a format for the tool was agreed upon, the artwork finalized, and then the highly skilled production team made sure to have the testers ready and shipped to its destination within the defined timelines.

Facts
Brand:
  • Clarins
Category:
  • Skin Care
Test Type:
  • Pore Indicator Test
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Clarins

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SHINE LEVEL TEST
01:29 min
Pore Indicator Test - Take test and press onto part of face - Step 1 | USP Solutions

01

Moderately press test strip number 1 onto cheek for 3 to 5 seconds.

Pore Indicator Test - Use of the pore minimizing product - Step 3 | USP Solutions

02

Moderately press test strip number 2 on your forehead for 3 to 5 seconds.

Pore Indicator Test - Compare test result with reference fields - Step 2 | USP Solutions

03

Compare each test strip with the result field to define the improvement.