Prolonged use of head covering stimulates the hair to produce oil, causing organisms to form, which can cause damage the hair, i.e., dandruff and hair fall. Launching a new formula in the Indonesian market that had been adapted for the consumer wearing a head covering, the Clear team required a demo that showed how the shampoo addressed and prevented the three concerns of its target group. They wanted to highlight the 3in1 benefits of the product.

How did USP Solutions help? 

Taking the needs of the Clear team into consideration USP Solutions went about to develop a three-pronged tester that diagnosed the consumers’ hair health by testing the level of dandruff, oiliness (scalp sebum), and hair fall. This tester would indicate the level of damage of the consumers’ hair and give the BA’s instore a tool to engage and recommend the new product that was specifically developed for those concerns.