Clear Men Scalp Test | USP Solutions | Demo Creation Experts
Clear Men

Scalp Diagnosis

About the project

Coming to USP as a referral, the Clear team in Vietnam needed an easy-to-use tool for their Clear hair shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. They did not have any specific demo in mind but wanted something compelling for the Clear Men range.

USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well. Perfect for the no-touch protocols now in place.


  • Clear Men
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum Test, Dandruff Test
Activation Channel:
  • POS with BAs
Sales Channel:
  • Vietnam

Proven Results

Our beauty marketing tools are highly effective

Reach Target Audience
Increase Sales
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Scalp Sebum Test
01:41 min