Creamsilk | Glycerin Sensor | USP Solutions | Demo Development
Creamsilk

Engaging and Educational

Help consumers learn about the products care ingredient

About the project

Needing a demo to show how Creamsilk Philippines provides better nourishment to the hair, compared to its competitor, USP with its many years of collaboration with Unilever was asked to develop a tool that was easy to use for the beauty advisors in-store.

USP’s R&D team working along with the team developed a Glycerine detector tool that could detect the key ingredient that provides nourishment to the hair. As glycerine is a humectant, and it can actually pull in moisture from the air, it keeps hair hydrated and healthy. USP’S Glycerine sensor can detect the presence in a product within seconds, proving that the product nourishes and fulfils its promise. As a two-step demo, the Dove team was able to compare Dove’s product with its competitor. Making it not only a powerful tool but believable as well.

Facts
Brand:
  • Creamsilk
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Glyserine sensor
Activation Channel:
  • Digital/Influencers
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - Glycerine detector
01:29 min