Clear

Dandruff & Grease Free Hair - Claim Proof.

About the project

Clear was looking for a highly engaging demo tool that would be easy for customers to use and understand, thus proving the efficacy of its products.

Facts
Brand:
  • Clear
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Dandruff Test, Scalp Sebum Test
Activation Channel:
  • POS, Website,
Sales Channel:

What was the challenge?

The Clear team was looking for a DEMO tool that could easily and reliably determine a consumer’s scalp and dandruff levels. This could take place either at the POS or at home. Another requirement of the demo tools was to clearly demonstrate the product’s superiority for cleansing the scalp and reducing dandruff.

How did USP Solutions help?

The challenge for USP Solutions was translating Clear’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their hair care line.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Clear team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Scalp Sebum Test reacts to sebum on the skin.

The Dandruff Test’s adhesive area removes flakes from the scalp’s surface.

How it works:

– Each tester is carefully taken off the card

– Next the test area of each test strip is lightly pressed on the scalp

– Finally the results are compared with the reference fields

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Dandruff Test
01:19 min
Brand Activation - Dandruff Test Step 1 | USP Solutions

01

Part hair. Make sure the hair is dry and clean.

Dandruff Test Strip on Forehead | USP Solutions

02

Moderately press test strip onto scalp, as shown above, for about 5 seconds. Make sure the whole test area is pressed onto the scalp.

Scalp Sebum Test - Match Result | USP Solutions

03

Compare results with reference scale to determine your personal dandruff level.