Diadermine

Diadermine LIFT+ the 4 weeks VIP challenge

About the project

Diadermine was looking for a tool to demonstrate product truth: improved skin structure in 4 weeks. The solution needed to be reliable and easy to use, thus strengthen the brand’s credibility.

Facts
Brand:
  • Diadermine
Category:
  • Skin Care
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Social media, Website
Sales Channel:
Country:
  • Germany

What was the challenge?

Diadermine wanted a solution that enabled the benefit visualization of their anti-wrinkle product. Driven by R&D, Marketing needed a tool that demonstrated to clients real results easily and reliably.

 

How did USP Solutions help?

After having been briefed,  our team proposed various options of how the wrinkle test could be best used for a two week trial period best.

Both parties agreed the USP Solutions Wrinkle Test would best be integrated into a brochure, which provided product information, as well as 14 wrinkle test to visualize the improvement.

The next step was to decide the size and shape of the brochure and the wrinkle test card – after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

A Diadermine VIP package was sent to a couple of hundred interested clients. The box contained Diadermine products, and the brochure with the wrinkle tests, together with ‘how it works’ instructions:

  • Step 1: take the power strip and place it in the outside corner of the eye. Tap to make sure the surface is covered with the powder.
  • Step 2: Firmly place the result test strip on to the same area.
  • Now remove the test strip and compare it with the provided result chart.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.

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