Diadermine was looking for a tool to demonstrate product truth: improved skin structure in 4 weeks. The solution needed to be reliable and easy to use, thus strengthen the brand’s credibility.
Diadermine wanted a solution that enabled the benefit visualization of their anti-wrinkle product. Driven by R&D, Marketing needed a tool that demonstrated to clients real results easily and reliably.
After having been briefed, our team proposed various options of how the wrinkle test could be best used for a two week trial period best.
Both parties agreed the USP Solutions Wrinkle Test would best be integrated into a brochure, which provided product information, as well as 14 wrinkle test to visualize the improvement.
The next step was to decide the size and shape of the brochure and the wrinkle test card – after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.
A Diadermine VIP package was sent to a couple of hundred interested clients. The box contained Diadermine products, and the brochure with the wrinkle tests, together with ‘how it works’ instructions:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Apply powder by gently rubbing patch to skin at eye corner (patch 1).
Press wrinkle patch onto eye area (patch 2).
Compare wrinkle patch with result fields to determine your personal wrinkle structure.