The team needed a skin diagnosis tool developed and produced for “dm drogerie markt” that their beauty advisors could use in-store to diagnose the skin of the consumer and with it, recommend a beauty regime. This was meant to complement the DM beauty advisor’s knowledge and establish them as professionals and educated in the field of skincare, setting them apart from other drug stores. The tool was to have the look and feel of a DM specific tool and could be used with/for any brand within the store.
How did USP Solutions help?
USP’s solution for this was a DM branded skin type tester that starts a conversation. The easy to use, single consumer tester could be used with the help of the beauty advisor or could even be done by the user themselves ensuring a hygienic, accurate, and quick result. The BA could then use this result to consult and recommend the best beauty regime.
Keeping the need of the marketing team in mind USP Solutions developed the best option working closely with the stakeholders.
Our beauty marketing tools are highly effective
Watch this video to see the tool in action