Brand Activation – Dove | USP Solutions

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Dove Deo

Dove Deo - are your underarms smooth and irritation-free?

About the project

Dove Deo primarily wanted to prove how well its Deo’s care ingredients protect skin, especially after hair removal. Besides proving product truth and product superiority, Dove Deo insisted on a tool which enabled consumers to test Dove’s product’s claim by themselves.

Brand:

Dove

Category:

Deo

Beauty Concern:

Test Type:

Deo Reactive Test Card

Activation Channel:

POS, In-Store, Beauty Consultants, In-Pack/On-Pack,

Sales Channel:

Direct Selling

Country:

Global Order Collection (15 countries)

"

I worked with your team in the past. These tools were used to educate consumers and have been instrumental in growing the category in the region.

"

Kathleen Lucas,

Philippines

Image Gallery

View the Dove Underarm Test in action.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM

REACH TARGET AUDIENCE

INCREASE SALES

PROOF PRODUCT CLAIM

REACH TARGET AUDIENCE

INCREASE SALES

Our client's challenge

How did USP Solutions help?

How does the tester work?

What was the challenge?

The Dove Deo team wanted to engage consumers right at the POS, proving product truth and product superiority, thus emotionally engaging with them.

How did USP Solutions help?

Having been briefed, the USP’s team developed concepts that ensured 1:1 engagement, while proving that the superiority of Dove deo’s care ingredients.

Both parties agreed that USP’s Deo Reactive Card would give the best possible results, emotionally engaging consumers at the POS.

Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

The Dove Deo Underarm Test consists out of two different test fields.

The test area on the left (Test 1) visualizes how hair removal can irritate the skin. The test area to the right (Test 2) demonstrates how a deo spray can turn rough and irritated skin into perfectly smooth underarms.

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