The Dove DermaSpa team aimed at proving to their consumers, that Dove DermaSpa offers amazing products to hydrate body skin. The campaign consisted out of two steps. First, consumers were asked to determine their skin’s current hydration level. Second, consumers applied Dove DermSpa and repeated the test. The amazing results convinced consumers of DermaSpa’s product truth and superiority.
The team was looking for an in-store promotion solution that enables the consumer to experience product truth with all their senses, whilst proving DermaSpa’s superiority.
Understanding how important it was for DOVE to create an engaging and emotional consumer experience, the USP Solutions team suggested the hydration test strip. With the aid of this test strip, DOVE enabled consumers to detect their very own hydration level – a highly emotional and engaging moment – also referred to as Beauty Moment of Truth. Secondly, the test strip enabled to visualize the product benefit.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Press test area to your shin or elbow for 3-5 seconds.
Compare test area with result fields to determine your skin’s hydration level.