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Dove DermaSpa

Dove DermaSpa – does your skin need to be hydrated?

SEE HOW THE TOOL WORKS

About the project

The Dove DermaSpa team aimed at proving to their consumers, that Dove DermaSpa offers amazing products to hydrate body skin. The campaign consisted out of two steps. First, consumers were asked to determine their skin’s current hydration level. Second, consumers applied Dove DermSpa and repeated the test. The amazing results convinced consumers of DermaSpa’s product truth and superiority.

Brand:

Dove

Category:

Body Care

Beauty Concern:

Dry Skin

Test Type:

Hydration Tester

Activation Channel:

POS, in-store consulting

Sales Channel:

Indirect Selling

Country:

Denmark

IMAGE GALLERY SLIDES

Click here to see the tailor-made solution for Dove DermaSpa.

Our client’s challenge

HOW DID USP SOLUTIONS HELP?

HOW DOES THE TESTER WORK?

What was the challenge?

The Dove DermaSpa team was looking for an in-store promotion solution that enables the consumer to experience product truth with all their senses, whilst proving DermaSpa’s superiority.

How did USP Solutions help?

Understanding how important it was for DOVE to create an engaging and emotional consumer experience, the USP Solutions team suggested the hydration test strip. With the aid of this test strip, DOVE enabled consumers to detect their very own hydration level – a highly emotional and engaging moment – also referred to as Beauty Moment of Truth. Secondly, the test strip enabled to visualize the product benefit.

How does the tester work?

The Skin Hydration is easy to use:

How it works:

Press the before test strip on the shin, underarm or elbow for 3-5 seconds.
Compare the result with the reference field to detect your current hydration level.
Then apply the Dove DermaSpa best suitable for your skin condition.
After a few minutes repeat the test with the “after” test strip.
Compare the results with the reference field, and see improvement.