Dove DermaSpa

Dove DermaSpa – does your skin need to be hydrated?

About the project

The Dove DermaSpa team aimed at proving to their consumers, that Dove DermaSpa offers amazing products to hydrate body skin. The campaign consisted out of two steps. First, consumers were asked to determine their skin’s current hydration level. Second, consumers applied Dove DermSpa and repeated the test. The amazing results convinced consumers of DermaSpa’s product truth and superiority. 

Facts
Brand:
  • Dove
Category:
  • Body Care
Test Type:
  • Hydration Tester
Activation Channel:
  • POS, in-store consulting
Sales Channel:
Country:
  • Denmark
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Dove DermaSpa.

What was the challenge?

The Dove DermaSpa team was looking for an in-store promotion solution that enables the consumer to experience product truth with all their senses, whilst proving DermaSpa’s superiority.

How did USP Solutions help?

Understanding how important it was for DOVE to create an engaging and emotional consumer experience, the USP Solutions team suggested the hydration test strip. With the aid of this test strip, DOVE enabled consumers to detect their very own hydration level – a highly emotional and engaging moment – also referred to as Beauty Moment of Truth. Secondly, the test strip enabled to visualize the product benefit.

How does the tester work?

The Skin Hydration is easy to use:

How it works:

  • Press the before test strip on the shin, underarm or elbow for 3-5 seconds.
  • Compare the result with the reference field to detect your current hydration level.
  • Then apply the Dove DermaSpa best suitable for your skin condition.
  • After a few minutes repeat the test with the “after” test strip.
  • Compare the results with the reference field, and see improvement.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

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