Brand Activation - Emami Fair and Handsome | USP Solutions | Demo Development Experts
Emami

Emami - Fair and Handsome

About the project

The Emami team is aware, that it takes a happy consumer to set long-lasting bonds. Right product choice is one step on the way to consumer loyalty. The Emami team, therefore, focused on educating their consumers about their skin needs. The Skin Type Test helped to determine a consumers skin type and lay the basis of right product choice. 

Facts
Brand:
  • Emami
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • UAE

What was the challenge?

The Emami team was looking for a solution that would help consumers to pick the one product out of their assortment.

How did USP Solutions help?

The Emami team gave USP’s team a detailed brief that underscored the need for a tool that educated consumers on their specific skin needs. 

It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for Emami. The results of the skin type tests,  ensured a relialbe skin analysis within seconds – ensuring right product choice – and with it – increased consumer loyalty.

How does the tester work?

Performing the Skin Type Test is really easy, and can be performed either in-store, or at home.

How it works:

  • Take the test strip and press it for 3 to 5 seconds on to the forehead
  • Compare the test strip with the result table to identify the sebum level

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.