Estée Lauder Wrinkle Test | USP Solutions | Demo Development Experts
Estée Lauder

Wrinkle Test

Supercharge your skin

About the project

The Estée Lauder Team in the US wanted to have an interactive tool that steered consumers in the department stores towards their cosmetic counters. They wanted a tool that was easy enough to use in the store but could be just as easy at home. They wanted the consumer to do the test on themselves and then to get the results, they would have to visit one of Estee Lauder’s cosmetic counters. Here Estée Lauder’s expert beauty advisors recommended products based on the results from the test.

Changing selling into consulting by connecting the brand with the consumer and offering expert advice based on results from tests done on the consumer’s own skin. A way for the consumer to clearly understand the information the brand is providing.

USP Solutions team developed a 2D wrinkle level tester card that could measure the wrinkle level of the consumers within a matter of seconds. This tool empowered the skillset of Estée Lauders’s beauty advisor, to give an informed product recommendation to the consumer

Facts
Brand:
  • Estée Lauder
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Retail
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Diadermine.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.