The Estée Lauder Team in the US wanted to have an interactive tool that steered consumers in the department stores towards their cosmetic counters. They wanted a tool that was easy enough to use in the store but could be just as easy at home. They wanted the consumer to do the test on themselves and then to get the results, they would have to visit one of Estee Lauder’s cosmetic counters. Here Estée Lauder’s expert beauty advisors recommended products based on the results from the test.
Changing selling into consulting by connecting the brand with the consumer and offering expert advice based on results from tests done on the consumer’s own skin. A way for the consumer to clearly understand the information the brand is providing.
USP Solutions team developed a 2D wrinkle level tester card that could measure the wrinkle level of the consumers within a matter of seconds. This tool empowered the skillset of Estée Lauders’s beauty advisor, to give an informed product recommendation to the consumer
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Apply powder by gently rubbing patch to skin at eye corner (patch 1).
Press wrinkle patch onto eye area (patch 2).
Compare wrinkle patch with result fields to determine your personal wrinkle structure.