The Eucerin team was looking for a consumer engaging DEMO tool that could easily and reliably demonstrate the effectiveness of its products against harmful UV rays.

The challenge for USP Solutions was translating Eucerin’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Eucerin team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Sun Damage Card reacts to UV rays. When exposed to UV rays the card shows wrinkles & dark spots.

How it works:

• The UV card is exposed to the sun or a UV lamp.- Wrinkles and dark spots become visible all over the face.
• Wrinkles and dark spots become visible all over the face.
• The UV card is removed from UV exposure. Once the wrinkles have disappeared the Eucerin Sun product is applied on the marked fields.
• Once the sunscreen is applied, the card is exposed to the sun or a UV lamp again.
• This time only the non-protected area will show signs of aging. The protected area will remain even and flawless.