The challenge for USP Solutions was translating Eucerin’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.
The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts and mockups, which were sent to the Eucerin team for review.
Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.