Eucerin was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their product themselves, easily and within seconds, thus proving the product’s effectiveness.
The Eucerin team was looking for a consumer engaging DEMO tool that could easily and reliably demonstrate the effectiveness of its products against harmful UV rays.
The challenge for USP Solutions was translating Eucerin’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.
The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts and mockups, which were sent to the Eucerin team for review.
Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Sun Damage Card reacts to UV rays. When exposed to UV rays the card shows wrinkles & dark spots.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Place card in front of you.
Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.
Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.