Eucerin Sun

Eucerin Sun Protects Your Skin.

About the project

Eucerin was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their product themselves, easily and within seconds, thus proving the product’s effectiveness.

Facts
Brand:
  • Eucerin
Category:
  • Sun Care
Test Type:
  • Sun Damage Card - Dark Spots & Wrinkles
Activation Channel:
  • POS, Beauty Consultants
Sales Channel:
Country:
  • Argentina
IMAGE GALLERY SLIDES
Have a look at our tailor-made solutions for Eucerin

What was the challenge?

The Eucerin team was looking for a consumer engaging DEMO tool that could easily and reliably demonstrate the effectiveness of its products against harmful UV rays.

How did USP Solutions help?

The challenge for USP Solutions was translating Eucerin’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Eucerin team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Sun Damage Card reacts to UV rays. When exposed to UV rays the card shows wrinkles & dark spots.

How it works:

  • The UV card is exposed to the sun or a UV lamp.- Wrinkles and dark spots become visible all over the face.
  • Wrinkles and dark spots become visible all over the face.
  • The UV card is removed from UV exposure. Once the wrinkles have disappeared the Eucerin Sun product is applied on the marked fields.
  • Once the sunscreen is applied, the card is exposed to the sun or a UV lamp again.
  • This time only the non-protected area will show signs of aging. The protected area will remain even and flawless.

 

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

SUN DAMAGE - DARK SPOT & WRINKLES
01:20 min
Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Reveal Sun Damage Tool - Face of Woman in UV Light | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.

DARK SPOTS & WRINKLES