Fruits & Passion

Fruits & Passion – Skin needs hydration

About the project

Fruits & Passion team needed to find a tool that was engaging and proved to customers that their skin needed to be softer, smoother and hydrated. This tool helped customers to evaluate their hydration level, while at the same time confirmed the need of a hydrating product.

Facts
Brand:
  • Fruits & Passion
Category:
  • Body Care
Test Type:
  • Hydration Tester
Activation Channel:
  • POS, Social Media, Website
Sales Channel:
Country:
  • Canada
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Fruits & Passion.

What was the challenge?

Fruits & Passion needed a tool that enabled consumer engagement, while educating them about their own skin hydration and the need to care for it. Essentially, the POS tool should also evoke the need for a product.

How did USP Solutions help?

The USP team knew that the Fruits & Passion team required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.

USP developed solutions as per the brief received from Fruits & Passion. Both parties agreed that the Hydration Tool will be the ideal solution for 1:1 conversations..

Then the shape, and size of the demo cards was decided – and after that, the experts of USP handled the project’s next steps professionaly: artwork, printing and on-time delivery.

How does the tester work?

The Fruits & Passion beauty advisors eagerly educated and steered customers towards their hydrating product.  Using this before and after technology, the hydration level of a person’s skin can be ascertained by the consumer themselves; with and without the product – leading to brand trust, awareness and eventually increased sales.

How it works:

  • Remove the ‘before’ test strip from the test card.
  • Place the strip on the elbow or shin area for 3-5 seconds.
  • Remove and compare the strip with the test result scale
  • Apply Fruits & Passion product on that area.
  • Remove the ‘after’ test strip from the test card.
  • Place the strip on the elbow or shin area for 3-5 seconds.
  • Remove and compare with the test result scale
  • The results give an accurate picture of the person’s hydration level with and without the product

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

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