Fruits & Passion needed a tool that enabled consumer engagement, while educating them about their own skin hydration and the need to care for it. Essentially, the POS tool should also evoke the need for a product.

The USP team knew that the Fruits & Passion team required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.

USP developed solutions as per the brief received from Fruits & Passion. Both parties agreed that the Hydration Tool will be the ideal solution for 1:1 conversations..

Then the shape, and size of the demo cards was decided – and after that, the experts of USP handled the project’s next steps professionaly: artwork, printing and on-time delivery.

The Fruits & Passion beauty advisors eagerly educated and steered customers towards their hydrating product.  Using this before and after technology, the hydration level of a person’s skin can be ascertained by the consumer themselves; with and without the product – leading to brand trust, awareness and eventually increased sales.

How it works:

• Remove the ‘before’ test strip from the test card.
• Place the strip on the elbow or shin area for 3-5 seconds.
• Remove and compare the strip with the test result scale
• Apply Fruits & Passion product on that area.
• Remove the ‘after’ test strip from the test card.
• Place the strip on the elbow or shin area for 3-5 seconds.
• Remove and compare with the test result scale
• The results give an accurate picture of the person’s hydration level with and without the product