Help consumers buy the best for their skin
The Garnier marketing team in Sweden needed an engaging educational tool for their BB cream, wanting consumers to learn about their skin type before they bought the BB cream variant that was best for their skin. They needed a tool that was easy to use and instantly made the consumer aware of their skin type while recommending the product variant that would suit their skin the most.
USP Solutions designed and developed a branded demo card using their Skin Type Tester technology that measures the sebum of the individual’s skin to determine their skin type. Then using this information the consumer could choose the best products for themselves based on the results.
Our beauty marketing tools are highly effective.