GARNIER MEN was looking for a Demo tool to promote their “Oil Clear” product line. One of the main goals of the campaign was to engage consumers and prove their product’s claim, “ All day oil free feel.”
The GARNIER MEN Team was looking for a DEMO tool which could demonstrate the product’s superiority and validity of the marketing claim. Additionally, GARNIER MEN was seeking a DEMO tool to create emotional bonds between the brand and the consumers.
The USP Solutions’ challenge was to translate GARNIER MEN’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving the brands product claim. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts, which were sent to the GARNIER MEN marketing team for review. The experts at USP Solutions proposed that the Skin Type Technology was the best technological match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.