GARNIER MEN

Oil Clear
Campaign

About the project

GARNIER MEN was looking for a Demo tool to promote their “Oil Clear” product line. One of the main goals of the campaign was to engage consumers and prove their product’s claim, “ All day oil free feel.”

Facts
Brand:
  • GARNIER MEN
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • India
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for GARNIER MEN.

What was the challenge?

The GARNIER MEN Team was looking for a DEMO tool which could demonstrate the product’s superiority and validity of the marketing claim. Additionally, GARNIER MEN was seeking a DEMO tool to create emotional bonds between the brand and the consumers.

How did USP Solutions help?

The USP Solutions’ challenge was to translate GARNIER MEN’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving the brands product claim.  The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the GARNIER MEN marketing team for review. The experts at USP Solutions proposed that the Skin Type Technology was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

  • The test strip is pressed on the facial skin for 3 – 5 seconds.
  • Next, the results are compared with the reference fields.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.