Garnier Skin Active| USP Solutions | Demo Development Experts
Garnier

Garnier Skin Active

About the project

To complement the marketing strategy and new communication of CLEAN and CARE, the Garnier Team in the UAE needed a tool that focused on both their Micellar water and BB cream. Running this activation in modern trade with the help of beauty advisors, they wanted to take the consumer on a journey. A two-step process of makeup removal with their micellar water, while testing the individual skin type by determining if they had dry, oily, normal skin and driving the consumer to the right BB cream for their need.

How did USP Solutions help?

Using USP’s extremely accurate Skin Type Tester that visualizes the sebum on the skin’s surface was selected. This tool determines the amount of sebum on the test person’s skin and gives a visible and easy to read the result (dry, normal, combination, oily skin). This was then developed into a 2 step demo card that showed the active routine for healthy skin.

 

Facts
Brand:
  • Garnier
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • UAE
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for GARNIER.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.