Smooth, supple skin – that was the claim GARNIER wanted to prove to consumers with the help of USP. The solution not only had to truly be customer engaging but also Omni-channel-fit.
The GARNIER team needed a tool to help prove their Garnier Intensive 7 day moisturizer’s claim. Furthermore, they needed a brand activation solution that was capable of truly engaging consumers and could be used on social media, in-store and also implemented in TV-commercials.
The USP Solutions’ challenge was to translate Garnier’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving the product claim. The experts at USP Solutions knew that in order to create and support brand loyalty they had to find a way to engage the consumers’ senses.
USP Solutions developed prototypes, different in shape and size, which were sent to the Garnier marketing team for reviews and we proposed that the hydration test technology was the best technology match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility; from artwork creation to printing and on-time delivery.
The Hydration Test tool from USP Solutions enables consumers to understand their skin’s moisture level, giving them a moment of truth. The adhesive test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is. This knowledge let consumers realize their need for the GARNIER Intensive moisturizer and by taking the before and after test they were able to witness the proven claim directly.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Press test area to your shin or elbow for 3-5 seconds.
Compare test area with result fields to determine your skin’s hydration level.