The Clear Gel team of Gillette needed an interactive tool for their consumers in stores, which proved the efficacy of the claim that their gel sticks protected more than liquid antiperspirants. A tool to highlight the instantaneous protection even before sweating. In Clear Gels, the AP compound is already diluted in water, so the skin upon application absorbs it. With other AP sprays, the compound is solid and requires sweat to dilute, and only then can be absorbed by the skin. The tool had to be easy to use, with quick results that could be visually seen.
How did USP Solutions help?
The experts at USP developed in their labs a tool that detected AP compounds in a product. This was then translated into a demo card that showed the comparison of protection compared to Gillette’s competitors. A two-step test that used the actual product to show a color change. This color change indicated the content and efficacy of the AP compound. Proving that Gillette Clear Gel started working even before the consumer got to sweat.
Working along with Gillette’s marketing team, USP finalized the artwork, and production was underway, ensuring timely delivery.
Our beauty marketing tools are highly effective.
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