About the project
The L’Oreal Professional wanted to give their salon teams a tool to diagnose the scalp health of the consumer so that they were given personalized treatments. For this purpose, a diagnostic tool using USP’s Dandruff tester and Scalp sebum tester was developed so that each salon client would get a complete diagnosis of their scalp health before and the product was applied.
Facts
Brand:
- L’Oreal Professional
Category:
- Hair Care
Beauty Concern:
Test Type:
- Scalp Sebum, Dandruff
Activation Channel:
- Hair Salons
Sales Channel:
Proven Results
Our beauty marketing tools are highly effective
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
