Hand Hydration - Rituals | USP Solutions | Demo Development Experts
Rituals

How hydrated are your hands?

About the project

Having worked previously on many projects, the Rituals marketing team came to USP as they wanted to activate their instant hand care lotion in 250 of their 680 stores around the world. They needed a diagnostic tool that was not only engaging but also measured the level of hydration on a consumer’s hand. Once diagnosed the consumer could get a free consultation with a Ritual beauty advisor, who would give them special hand treatment, and service advice based on the results. 

How did USP Solutions help?

After testing the variants of Rituals´ hand care lotions on our different technologies, USP developed a hydration tester to be used on hands. This tester measured the level of hydration of the consumer by indicating the results between normal and very dry skin. This easy to use tool helped the consumer to diagnose their own hydration level in just a few seconds, enabling the Rituals beauty advisor to start a conversation and recommend the best product variant from the Rituals hand treatment range.

 

Facts
Brand:
  • Rituals
Category:
  • Body Care
Test Type:
  • Hand Hydration Test
Activation Channel:
  • Retail, In-store consulting
Sales Channel:
Country:
  • Netherlands
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Rituals

What was the challenge?

The Dove DermaSpa team was looking for an in-store promotion solution that enables the consumer to experience product truth with all their senses.  

How did USP Solutions help?

Understanding how important it was for DOVE to create an engaging and emotional consumer experience, the USP Solutions team suggested the hydration test strip. With the aid of this test strip, DOVE enabled consumers to detect their very own hydration level – a highly emotional and engaging moment – also referred to as Beauty Moment of Truth. Secondly, the test strip enabled to visualize the product benefit.

How does the tester work?

The Skin Hydration is easy to use:

How it works:

  • Press the before test strip on the shin, underarm or elbow for 3-5 seconds.
  • Compare the result with the reference field to detect your current hydration level.
  • Then apply the Dove DermaSpa best suitable for your skin condition.
  • After a few minutes repeat the test with the “after” test strip.
  • Compare the results with the reference field, and see improvement.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.