Head & Shoulders | Scalp Sebum Test | USP Indicator Solutions
Head & Shoulders

Scalp Sebum Test

Scalp health diagnostic tool

About the project

Head &Shoulders Brazil wanted to provide their consumer and representatives, a powerful and easy way to engage, have a better understanding of their scalp condition and stimulate the purchase intent, in seconds.

H&S is primarily a dandruff shampoo but the culture of the area does not account for dandruff, so another angle to promote the advantages of the product had to be focused on.

A tool was, therefore, needed that did not focus on dandruff but the claim needed to be combined with sebum, it’s cosmetic benefit, hydration and nutrition.

A marketing tool was developed that worked in 1:1 interactions or self-service activations, which was specifically designed to diagnose the scalp hygiene (oiliness) of a consumer.

With this tool, consumers could understand their hair and scalp status and get a product recommendation based on their specific result.

Using our diagnostic Scalp Sebum Level Tester, the demo card with the tool was perfectly developed as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow.

 

Facts
Brand:
  • Head & Shoulders
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum Test
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Scalp Sebum Test
01:41 min