Brand Activation - Head & Shoulders | USP Solutions

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Head & Shoulders Scalp Test

Head & Shoulders - what is your scalp condition?

SEE HOW THE TOOL WORKS

About the project

The Head & Shoulders team aimed at proving product truth and product superiority. The brand activation tool used, provided scalp test boxes which enabled consumers to test their scalp condition easily and with no risk, learning about their needs and at the same time about the best product choice for their scalp condition.

Brand:

Head & Shoulders

Category:

Hair Care

Beauty Concern:

Test Type:

Scalp Sebum Test

Activation Channel:

POS, in-store consulting

Sales Channel:

Indirect Selling

Country:

Brazil

IMAGE GALLERY SLIDES

Click here to see the tailor-made solution for Head & Shoulders

Our client’s challenge

HOW DID USP SOLUTIONS HELP?

HOW DOES THE TESTER WORK?

What was the challenge?

The Head & Shoulders team was looking for a solution that enables the consumer to experience product truth with all their senses, whilst proving its superiority.

How did USP Solutions help?

Understanding how important it was for Head & Shoulders to create an engaging and emotional consumer experience which proved its product superiority, the USP Solutions team suggested the scalp sebum test.