Brand Activation - Head & Shoulders | USP Solutions

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Head & Shoulders Scalp Test

Head & Shoulders - what is your scalp condition?

SEE HOW THE TOOL WORKS

About the project

The Head & Shoulders team aimed at proving product truth and product superiority. The brand activation tool used, provided scalp test boxes which enabled consumers to test their scalp condition easily and with no risk, learning about their needs and at the same time about the best product choice for their scalp condition.

Brand:

Head & Shoulders

Category:

Hair Care

Beauty Concern:

Scalp Sebum

Test Type:

Scalp Sebum Test

Activation Channel:

POS, in-store consulting

Sales Channel:

Indirect Selling

IMAGE GALLERY SLIDES

Click here to see the tailor-made solution for Head & Shoulders

Our client’s challenge

HOW DID USP SOLUTIONS HELP?

HOW DOES THE TESTER WORK?

What was the challenge?

The Head & Shoulders team was looking for a solution that enables the consumer to experience product truth with all their senses, whilst proving its superiority.

How did USP Solutions help?

Understanding how important it was for Head & Shoulders to create an engaging and emotional consumer experience which proved its product superiority, the USP Solutions team suggested the scalp sebum test.

How does the tester work?

The Scalp Sebum Test displays reliable results within seconds, and is easy to use:

How it works:

As a first step, part your hair
Next, press the scalp test’s test area onto your dry scalp for 3 to 5 seconds.
Compare the result with the reference field to detect scalp condition.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM

Reach Target Audience

Increase Sales

PROOF PRODUCT CLAIM

Reach Target Audience

Increase Sales

How It Works

Watch this video to see the tool in action

SCALP SEBUM TEST

01:12 min

LEARN MORE

01

Part hair. Make sure hair is dry and clean.

Dandruff Test Strip on Forehead | USP Solutions

02

Moderately press test strip onto the scalp for about 5 seconds. Make sure the whole test area is pressed onto the scalp.

Scalp Sebum Test - Match Result | USP Solutions

03

Compare results with reference scale to determine your personal sebum level.

Learn More