About the project
First, Himalaya was looking for a highly engaging demo tool to be used at the POS. Second, they focused on providing consumers a reliable decision-making aid. See how we managed that challenge.
The team was looking for an engaging demo solution that would show immediate impact and success at the POS. Furthermore, they were looking for a tool which would enable consumers to identify the appropriate face wash for their particular skin needs.
They briefed the USP team about their brand activation needs. The experts at USP Solutions in return proposed demo tools uniquely designed for the upcoming face wash promotion.
Besides being designed in the Himalaya’s look and feel, it contained an easy to use skin type test so consumers could check on their skin’s oiliness. Last but not least, the test left room for product presentation and product recommendation.
- Himalaya
- Skin Care
- Oil Control Test
- POS
Proven Results
Our beauty marketing tools are highly effective.
The oil control test
is also suitable for before and after testing
01
Take “before test” and press the blue area gently onto your forehead or chin for about 5 seconds.
02
Compare with the result fields and mark result (in the “before” line
03
Apply product.
04
Repeat test with the second test strip, marked “after test”.
05
Having completed the “after” test, compare your result with that of the result field; then compare both result fields to view the improvement.
