First, Himalaya was looking for a highly engaging demo tool to be used at the POS. Second, they focused on providing consumers a reliable decision making aid. See how we managed that challenge.
The Himalaya team was looking for an engaging demo solution that would show immediate impact and success at the POS. Furthermore, they were looking for a tool which would enable consumers to identify the appropriate face wash for their particular skin needs.
The Himalaya team briefed the USP team about their brand activation needs. The experts at USP Solutions in return proposed demo tools uniquely designed for the upcoming face wash promotion.
Besides being designed in the Himalaya’s look and feel, it contained an appealing skin type test so consumers could check on their skin’s oiliness. Last but not least, the test left room for product presentation and product recommendation.
Performing the test is easy, reliable and fun.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
is also suitable for before and after testing
Take “before test” and press the blue area gently onto your forehead or chin for about 5 seconds.
Compare with the result fields and mark result (in the “before” line
Repeat test with the second test strip, marked “after test”.
Having completed the “after” test, compare your result with that of the result field; then compare both result fields to view the improvement.