Having heard of USP Solutions, the marketing team of Himalaya Herbals asked USP to develop a tool that would engage and educate their consumers on their skin type. Helping Himalaya with this diagnosis, to change selling to consulting, resulting in each consumer being steered to the product that would work best for them. The tool had to be easy to use and help the beauty advisors to start a conversation and empower them to recommend the best product for the consumer’s skin.
How did USP Solutions help?
The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs. The demo card developed for Himalaya not only diagnosed but also recommended a product. Thus, educating the consumer.
Our beauty marketing tools are highly effective
Watch this video to see the tool in action