With the approach of winter, Kiehl’s wanted to promote their dry skin treatment by finding a tool that assisted their Beauty Advisors in educating consumers about their extreme skin types while helping them find in-store the product that was just right for them.
The Kiehl’s team wanted their Beauty Advisors to educate consumers about how winter influenced their skin type. Furthermore, the intention of the test was to start a conversation at the POS with the focus on consulting.
USP’s team was briefed that Kiehl’s needed a tool for 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.
Both parties concluded that USP’s skin type technology is the best fit to get the best possible results for Kiehl’s. Giving the best results and engaging the customer.
The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.
After being educated on how to use the skin type tool, the Kiehl’s Beauty Advisors were eager to educate consumers about the different extreme skin condition/type one can have. That in turn was to evoke the need for an Ultra Facial product. Using this 2-step technology they could prove their claim directly to the consumer – leading to brand trust, awareness and eventually increased sales.
How it works
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.