KIEHL'S

Kiehl’s – Deeply moisturising.

About the project

With the approach of winter, Kiehl’s wanted to promote their dry skin treatment by finding a tool that assisted their Beauty Advisors in educating consumers about their extreme skin types while helping them find in-store the product that was just right for them.

Facts
Brand:
  • Kiehl's Since 1851
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • United States of America
IMAGE GALLERY SLIDES
Have a look at our tailor-made solutions for Kiehl's.

What was the challenge?

The Kiehl’s team wanted their Beauty Advisors to educate consumers about how winter influenced their skin type. Furthermore, the intention of the test was to start a conversation at the POS with the focus on consulting. 

How did USP Solutions help?

USP’s team was briefed that Kiehl’s needed a tool for 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

Both parties concluded that USP’s skin type technology is the best fit to get the best possible results for Kiehl’s. Giving the best results and engaging the customer.

The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

After being educated on how to use the skin type tool, the Kiehl’s Beauty Advisors were eager to educate consumers about the different extreme skin condition/type one can have. That in turn was to evoke the need for an Ultra Facial product. Using this 2-step technology they could prove their claim directly to the consumer – leading to brand trust, awareness and eventually increased sales.

How it works

  • Take the test strip and press it for 10 seconds on to the forehead
  • Compare the test strip with the result table to identify the sebum level

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.