KIEHL'S

Kiehl’s – Protected and Healthy Skin.

About the project

As summertime was approaching, Kiehl’s had the challenge of finding a tool that assisted their Beauty Advisors to educate consumers about the consequences of UV radiations, as well as, to help them pick the right product in-store.

Facts
Brand:
  • KIEHL'S
Category:
  • Sun Care
Test Type:
  • UV Damge Demo Tool
Activation Channel:
  • Beauty Advisor
Sales Channel:
Country:
  • Philippines
IMAGE GALLERY SLIDES
Take a look at this unique activation tool

What was the challenge?

The Kiehl’s team needed a tool that enabled their Beauty Advisors to engage consumers, while educating them about the UV protection their skin needed. Eventually, the POS tool should also evoke the need for a SPF product.

How did USP Solutions help?

The expert team of USP knew that Kiehl’s needed a tool that had to be fit for 1:1 conversation, while supporting the Beauty Advisors with educating and guiding consumers.

After providing initial concepts with varying technologies to the Kiehl’s team, both parties agreed that the UV Protection Tool was the ideal solution for a 1:1 conversation.

The next step was to determine the shape and size of the demo card – and after that, the experts of USP handled the project efficiently; from artwork, printing to on-time delivery.

How does the tester work?

After being educated on how to use the UV Protection Tool, the Kiehl’s Beauty Advisors were keen to educate consumers about the harmfulness of UV rays and thereby evoking the need for a SPF product. Using this technology as a before/after test, proved the claim of UV protection directly to the consumer – leading to brand trust, awareness and eventually increased sales.

How it works:

  • Take a little bit of an SPF product
  • Apply evenly onto the right half of the face
  • Expose to UV sunrays / UV lamp
  • Watch how the protected side of the face stays flawless, while wrinkles and signs of sun damage appear on the unprotected side

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SUN DAMAGE - DARK SPOT & WRINKLES
01:20 min
Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Expose UV Light on Sun Damage Tool | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.