The Kiehl’s team needed a tool that enabled their Beauty Advisors to engage consumers, while educating them about the UV protection their skin needed. Eventually, the POS tool should also evoke the need for a SPF product.

The expert team of USP knew that Kiehl’s needed a tool that had to be fit for 1:1 conversation, while supporting the Beauty Advisors with educating and guiding consumers.

After providing initial concepts with varying technologies to the Kiehl’s team, both parties agreed that the UV Protection Tool was the ideal solution for a 1:1 conversation.

The next step was to determine the shape and size of the demo card – and after that, the experts of USP handled the project efficiently; from artwork, printing to on-time delivery.

After being educated on how to use the UV Protection Tool, the Kiehl’s Beauty Advisors were keen to educate consumers about the harmfulness of UV rays and thereby evoking the need for a SPF product. Using this technology as a before/after test, proved the claim of UV protection directly to the consumer – leading to brand trust, awareness and eventually increased sales.

How it works:

• Take a little bit of an SPF product
• Apply evenly onto the right half of the face
• Expose to UV sunrays / UV lamp
• Watch how the protected side of the face stays flawless, while wrinkles and signs of sun damage appear on the unprotected side