Brand Activation - Kiehl's | USP Solutions | Demo Development Experts
Kiehl's Skin Type Box

What is your skin type?

About the project

The Kiehl’s since 1851 Team was looking for a way to engage and educate consumers in-store. On the one hand, they wanted to shift the conversation from selling to consulting; on the other hand, they wanted to underline their sales staff’s expertise.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Kiehl’s needs into a demo tool that enabled their in-store consultants to analyze the client’s skin within seconds, guiding them to their most appropriate Kiehl’s regime. USP Solutions developed concepts, which were sent to Kiehl’s marketing team for review.

The experts at USP Solutions proposed Skin Type Technology, the best technological match for this campaign. Customized Sensory Demo Tool to be used by highly trained consultants (KCRs) to start a conversation with consumers with a simple approach: “Do you know your skin type?”

Once it was decided how the haptic tester’s experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

Facts
Brand:
  • Kiehl's SINCE 1851
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS, Indoor-Consultancy
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Kiehl's.
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min