The Kiehl’s since 1851 Team was looking for a way to educate consumers in-store. One the one hand they wanted to shift selling from consulting, on the other hand, they wanted to underline their sales staff’s expertise. See how we managed that challenge.
How did USP Solutions help?
The USP Solutions’ challenge was to translate Kiehl’s needs into a demo tool which enabled their in-store consultants to analyze the client’s skin reliably within seconds, guiding them to their most appropriate Kiehl’s regime. USP Solutions developed concepts, which were sent to the Kiehl’s marketing team for review.
The experts at USP Solutions proposed that Skin Type Technology was the best technological match for this campaign. Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
Our beauty marketing tools are highly effective
Watch this video to see the tool in action