Right product choice on the basis of a solid and reliable skin analysis, plus claim proof right at the POS.
Right product choice on the basis of reliable skin analysis, thus changing selling to consulting. See how we managed this challenge.
The La Roche-Posay Team was searching for a way to guide their consumers to the right product choice out of their skincare range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, demonstrated product superiority.
USP Solutions’ main aim was to turn La Roche-Posay’s expectations into a highly engaging activation tool that fueled consumer excitement. Achieving this was made possible through demonstrating the consumer the products great cleansing efficacy and allowing them to experience the brand through a haptic approach.
After receiving prototypes that varied in size and shape from USP Solutions the La Roche-Posay team agreed that the Skin Type Tester and the Facial Residue Test were the suitable technology match for this activation.
As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery.
The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The Facial Residue Test enables consumers to visualize the efficacy of the brands facial cleansing products.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Moderately press test strip 1 onto skin for 3 – 5 seconds to make dirt visible
Cleanse your face. Let face dry, do not apply moisturizer or make-up.
Moderately press test strip 2 onto skin for 3 – 5 seconds.
View test area to visualize perfect cleansing result.