La Roche-Posay

Skin Barrier & Facial Residue Test

Right product choice on the basis of a solid and reliable skin analysis, plus claim proof right at the POS.

About the project

Right product choice on the basis of reliable skin analysis, thus changing selling to consulting. See how we managed this challenge.

Facts
Brand:
  • La Roche-Posay
Category:
  • Skin Care
Test Type:
  • Skin Type Tester, Facial Residue Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • ITALY

What was the challenge?

The La Roche-Posay Team was searching for a way to guide their consumers to the right product choice out of their skincare range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, demonstrated product superiority.

How did USP Solutions help?

USP Solutions’ main aim was to turn La Roche-Posay’s  expectations into a highly engaging activation tool that fueled consumer excitement. Achieving this was made possible through demonstrating the consumer the products great cleansing efficacy and allowing them to experience the brand through a haptic approach.

After receiving prototypes that varied in size and shape from USP Solutions the La Roche-Posay team agreed that the Skin Type Tester and the Facial Residue Test were the suitable technology match for this activation.

As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery.

How does the tester work?

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth.  The Facial Residue Test enables consumers to visualize the efficacy of the brands facial cleansing products.

How it works:

  • Moderately press one test strip onto your forehead.
  • As a next step cleanse your forehead with the product provided.
  • Take out the second test strip, and moderately press it onto your forehead, again.
  • Compare both test strips.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Facial Residue Test
01:57 min
Facial Residue Test - Step 3 - Press test strip onto skin | USP Solutions

01

Moderately press test strip 1 onto skin for 3 – 5 seconds to make dirt visible

Facial Residue Test - Step 2 - Clean skin | USP Solutions

02

Cleanse your face. Let face dry, do not apply moisturizer or make-up.

Facial Residue Test - Step 3 - Press test strip onto skin | USP Solutions

03

Moderately press test strip 2 onto skin for 3 – 5 seconds.

Facial Residue Test - Step 4 - View test area | USP Solutions

04

View test area to visualize perfect cleansing result.