The La Roche-Posay Team was searching for a way to guide their consumers to the right product choice out of their skincare range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, demonstrated product superiority.

USP Solutions’ main aim was to turn La Roche-Posay’s  expectations into a highly engaging activation tool that fueled consumer excitement. Achieving this was made possible through demonstrating the consumer the products great cleansing efficacy and allowing them to experience the brand through a haptic approach.

After receiving prototypes that varied in size and shape from USP Solutions the La Roche-Posay team agreed that the Skin Type Tester and the Facial Residue Test were the suitable technology match for this activation.

As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery.

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth.  The Facial Residue Test enables consumers to visualize the efficacy of the brands facial cleansing products.

How it works:

• Moderately press one test strip onto your forehead.
• As a next step cleanse your forehead with the product provided.
• Take out the second test strip, and moderately press it onto your forehead, again.
• Compare both test strips.