Building on the success of the La Roche-Posay Skin Type Tester tool (single testers in a box), the US team planed on having a persistent tool at POS. This tool offered more information and value on EFFACLAR, which could not be found on the small box. They wanted to have a folded leaflet with additional information on each product so the consumer could not only learn about their skin but also the product that would work best for them.
USP’S vision was to work with you and transform the current tool into a kind of cruise tool for LRP with a Skin Type Tester that visualizes the sebum on the consumers’ skin’s surface. The amount of sebum detected determines the test person’s skin type (dry to very dry, normal, normal to oily, oily skin).
Developing the tools with La Roche-Posay branding, product information and specific result range was the perfect solution for LRP’s need.
Our beauty marketing tools are highly effective.