Looking for a tool that helped beauty advisors to build and recommend a beauty regime for their LANCÔME clients, the marketing team in Austria needed an engagement tool that diagnosed the skin type as well as the wrinkle level of the consumer. They needed a marketing tool that works both with 1:1 interaction, as well as a self-analysis tool designed to diagnose the skin need and recommend a regime for the consumer based on those results.

How did USP Solutions help?

A fully branded engagement folder with multiple demo tools was developed. The 2D Wrinkle Test consists of a Powder Applicator and a Visual Patch. When used simultaneously the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or facial expression lines within seconds. While the skin type tester measures the sebum of the skin and the results chart identifies where the consumers skin lies within the scale. Easy-to-understand instructions and result fields for regimen recommendation steers the consumer to the right product choice. Easy to handle and distribute; the customised multi-sensory demo tool portrayed the beauty consultants as being highly trained, helping them to start a conversation with consumers.