Fair and radiant skin, with UV protection – that was the claim the L’Oréal Paris team was aiming to prove to their consumer. Hence the activation tool had to engage the consumer while demonstrating these claims.

It was USP Solutions main goal to transform L’Oréal Paris’ requirements into a highly engaging activation tool that evoked consumer excitement. The challenge was to find a way to demonstrate the both the whitening effect as well as the UV efficacy – all combined in one tool.

The next step was to develop concepts and send the suggestions to the L’Oréal Paris team – together both teams concluded that the Dark Spot & Whitening Demo Tool in combination with the UV Protection tool on one card would be the best approach for this campaign.

Once agreed upon on how the haptic experience tester will be used in the campaign, USP took over the responsibility of handling artwork, printing and lastly the on-time delivery.

The Whitening & Dark Spot Demo Tool enables you to show consumers how much brighter and even toned the skin becomes after applying your whitening product.

The UV Protection Demo Tool is a true multi-talent: not only does it indicate the presence of harmful UV rays, used as an BEFORE/AFTER test, but it proves your SPF product’s protection claim.

These two technologies combined on one test card proved to consumers that L’Oréal Paris White Perfect Clinical Cream held its promise of “protected, flawless, bright skin”.

How it works:

Left side (Dark Spot/Whitening Tool):

• Take a small amount of L’Oréal Paris White Perfect Clinical Cream
• Apply onto the surface of the face on the left
• Gently distribute over face
• Watch how dark spots disappear

Right side (UV Protection Tool)

• Take a little bit of L’Oréal Paris White Perfect Clinical Cream
• Apply evenly onto one half of the surface of the right face
• Expose to UV sunrays/ UV lamp
• Watch how the protected side of the face stays bright and flawless, while wrinkles and sunburn appear on the unprotected side