The L’Oréal Paris team was searching for a solution that would support their “Pure Clay Mask” activation by educating the consumer about their skin type and lead them to the right product choice.

For their “Pure Clay Mask” product range activation the L’Oréal Paris team was looking for a way to lead their customers to choose the right product for their individual skin needs. Other than that, the solution L’Oréal Paris needed had to educate, consult and engage the consumer via mass marketing.

Our experts at USP Solutions understood that L’Oréal Paris needed an activation tool that explains consumers their skin’s demands, thereby guiding them to the right product choice. By adding a haptic experience, increased brand awareness and brand trust would be ensured.
As a result of this, USP Solutions proposed the Skin Type Tester as the sensory tool for this activation. Various prototypes were then sent to the L’Oréal Paris team for choosing the preferred shapes, sizes and layouts.
Once agreed on the solutions, USP carried out the next steps, such as artwork support, production of the activation tools as well as the punctual delivery.

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin. Knowing their skin type, consumers were able to choose the right product from the L’Oréal Paris Pure Clay Mask range.

How it works:

• Moderately press one test strip onto forehead for 3-5 seconds.
• Moderately press other test strip onto cheek, also for 3-5 seconds.
• Moderately press other test strip for 3-5 seconds onto chin.
• Compare test strips to result fields and identify skin type and the proper Pure Clay Mask.