L’Oréal Paris - Pure Clay Your Way.

Pure Clay Mask Activation

About the project

The L’Oréal Paris team was searching for a solution that would support their “Pure Clay Mask” activation by educating the consumer about their skin type and lead them to the right product choice.

Facts
Brand:
  • L’Oréal Paris
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • POS
Sales Channel:
Country:
  • United Kingdom

What was the challenge?

For their “Pure Clay Mask” product range activation the L’Oréal Paris team was looking for a way to lead their customers to choose the right product for their individual skin needs. Other than that, the solution L’Oréal Paris needed had to educate, consult and engage the consumer via mass marketing.

How did USP Solutions help?

Our experts at USP Solutions understood that L’Oréal Paris needed an activation tool that explains consumers their skin’s demands, thereby guiding them to the right product choice. By adding a haptic experience, increased brand awareness and brand trust would be ensured.
As a result of this, USP Solutions proposed the Skin Type Tester as the sensory tool for this activation. Various prototypes were then sent to the L’Oréal Paris team for choosing the preferred shapes, sizes and layouts.
Once agreed on the solutions, USP carried out the next steps, such as artwork support, production of the activation tools as well as the punctual delivery.

How does the tester work?

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin. Knowing their skin type, consumers were able to choose the right product from the L’Oréal Paris Pure Clay Mask range.

How it works:

  • Moderately press one test strip onto forehead for 3-5 seconds.
  • Moderately press other test strip onto cheek, also for 3-5 seconds.
  • Moderately press other test strip for 3-5 seconds onto chin.
  • Compare test strips to result fields and identify skin type and the proper Pure Clay Mask.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SKIN TYPE TEST
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

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