Brand Activation – L'Oréal Revitalift | USP Solutions | Demo Development Experts
L'Oréal Paris

L’Oreal– Revitalift, the answer to smoother and plumped skin

About the project

The L’Oreal team wanted their Beauty Advisors to engage and enlighten consumers about their skin wrinkle level. Advise them about what their skin required and eventually, the POS tool should also evoke the need for a one of the in-store products.

Upon being briefed, the USP’s team developed different concepts that ensured 1:1 engagement, at the same time supporting their Beauty Advisors to educate and guide consumers.

Both parties agreed that USP’s 2-D wrinkle test technology would give the best possible result for L’Oreal. Giving the best results and simultaneously engaging the customer.

The next step was to decide the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

The L’Oreal Beauty Advisors learned how to use the tools and the advantages it had. Then eagerly engaged consumers and showed them what level of wrinkles they had. This indicated which product was right for them. Leading to brand trust, awareness and eventually increased sales.

How it works:

  • Step 1: take the powder strip and place it on the outside corner of the eye. Tap to make sure the surface is covered with the powder.
  • Step 2: Firmly place the result test strip on to the same area.
  • Now remove the test strip and compare it with the provided result chart.
  • L'Oréal Paris
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Social media, Website
Sales Channel:
  • Germany

Proven Results

Our beauty marketing tools are highly effective

Reach Target Audience
Increase Sales
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

01:17 min
How to engage customers - step 1 | USP Solutions


Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions


Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions


Compare wrinkle patch with result fields to determine your personal wrinkle structure.