L’Oreal wanted their Beauty Advisors to help consumers learn about their wrinkle level before recommending an in-store product. By educating consumers about their wrinkle level, they were able to advise the product that was just right for them.
The L’Oreal team wanted their Beauty Advisors to engage and enlighten consumers about their skin wrinkle level. Advise them about what their skin required and eventually, the POS tool should also evoke the need for a one of the in-store products.
Upon being briefed, the USP’s team developed different concepts that ensured 1:1 engagement, at the same time supporting their Beauty Advisors to educate and guide consumers.
Both parties agreed that USP’s 2-D wrinkle test technology would give the best possible result for L’Oreal. Giving the best results and simultaneously engaging the customer.
The next step was to decide the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.
The L’Oreal Beauty Advisors learned how to use the tools and the advantages it had. Then eagerly engaged consumers and showed them what level of wrinkles they had. This indicated which product was right for them. Leading to brand trust, awareness and eventually increased sales.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Apply powder by gently rubbing patch to skin at eye corner (patch 1).
Press wrinkle patch onto eye area (patch 2).
Compare wrinkle patch with result fields to determine your personal wrinkle structure.