L'Oréal Paris

L’Oreal– Revitalift, the answer to smoother and plumped skin

About the project

L’Oreal wanted their Beauty Advisors to help consumers learn about their wrinkle level before recommending an in-store product. By educating consumers about their wrinkle level, they were able to advise the product that was just right for them.

Facts
Brand:
  • L'Oréal Paris
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Social media, Website
Sales Channel:
Country:
  • Germany

What was the challenge?

The L’Oreal team wanted their Beauty Advisors to engage and enlighten consumers about their skin wrinkle level. Advise them about what their skin required and eventually, the POS tool should also evoke the need for a one of the in-store products.

How did USP Solutions help?

Upon being briefed, the USP’s team developed different concepts that ensured 1:1 engagement, at the same time supporting their Beauty Advisors to educate and guide consumers.

Both parties agreed that USP’s 2-D wrinkle test technology would give the best possible result for L’Oreal. Giving the best results and simultaneously engaging the customer.

The next step was to decide the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

The L’Oreal Beauty Advisors learned how to use the tools and the advantages it had. Then eagerly engaged consumers and showed them what level of wrinkles they had. This indicated which product was right for them. Leading to brand trust, awareness and eventually increased sales.

How it works:

  • Step 1: take the powder strip and place it on the outside corner of the eye. Tap to make sure the surface is covered with the powder.
  • Step 2: Firmly place the result test strip on to the same area.
  • Now remove the test strip and compare it with the provided result chart.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.