Lloyds Pharmacy

What is the hydration level of your skin?

About the project

The hydration level of skin undergoes challenges and changes all year round. So, how to identify what treatment your body skin needs right now? See how Lloyds Pharmacy helped consumers to answer this question.

Facts
Brand:
  • Lloyds Pharmacy
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Tester
Activation Channel:
  • In-store
Sales Channel:
Country:
  • United Kingdom
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Lloyds Pharmacy.

What was the challenge?

The Lloyds Pharmacy team needed a conversation starter for their in-store consultants, which focused on the needs of their consumers and was able to lay an important first step towards one-to-one consulting

How did USP Solutions help?

The USP Solutions’ challenge was to translate the Lloyds Pharmacy needs to a brand activation tool that encouraged consumers to get start a conversation with Lloyds Pharmacy’s in-store consultants. The aim was to shift selling to consulting.

USP Solutions developed prototypes, different in shape and size, which were sent to the Lloyds Pharmacy marketing team for reviews and we proposed that the hydration test technology was the best technology match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility; from artwork creation to printing and on-time delivery.

How does the tester work?

The Hydration Test tool from USP Solutions enables consumers to understand their skin’s moisture level, giving them a moment of truth. The adhesive test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is. This knowledge let consumers realize their need for a body moisturizer which was then recommended by the Lloyds Pharmacy consultant.

How it works:

  • Press the black test area onto your elbow for 3 seconds.
  • Compare the test area with the result fields to identify your hydration level.
  • After using GARNIER Intensive Moisturizer for 7 days, test your hydration level again.
  • Compare the two test areas and see how effective GARNIER’s product worked.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.