Meaningful Beauty Wrinkle Test | USP Solutions | Demo Development
Meaningful Beauty

Find your Meaningful Beauty* routine

About the project

Looking for a tool that helped beauty advisors to build and recommend a beauty regime for Meaningful Beauty, the MB marketing team connected with USP. They needed a tool that diagnosed the wrinkle level of the consumer as well as a tool that measured the individual skin color vs their dark spots. They needed a marketing tool that works both with 1:1 interaction, as well as a self-analysis tool designed to diagnose the skin regime for the consumer.

How did USP Solutions help?

The 2D Wrinkle Test consists of a Powder Applicator and a Visual Patch. When used simultaneously the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or facial expression lines within seconds. While the cut-out skin scale allowed the consumer to see the variance between the skin surface and dark spots of the consumer both before and after use. Easy to understand instructions and result fields for regimen recommendation steered the consumer to the right product choice. Easy to handle and distribute; the customized multi-sensory demo tool portrayed the sales representatives as being highly trained, helping them to start a conversation with consumers.

Facts
Brand:
  • Meaningful Beuty
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Retail
Sales Channel:
Country:
  • USA
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Meaningful Beauty

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.