As part of their new product launch, the Meridol mouthwash team in Switzerland wanted to present the product at a large conference, targeting dentists and researchers from the EU. They needed a tool to demo their claim that was physically engaging with the audience while educating them about the product’s efficacy. The team wanted to prove the presence of Zinc in their product during the event.

The Meridol team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.

Working on our three-step ideation concept USP went on to develop a winning demo:

• Demo Ideation ​– generating ideas and solutions that may best suit the project
• Demo Development ​- evaluating and refining the ideas, based on their feasibility, impact, and alignment of Meridols The aim was to select the most promising ideas that can be developed further. The selected ideas are then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical or digital prototypes
• Demo Execution – Scaling up and delivering the winning prototype within the timelines 

With each step being dependent on the success of the previous one and with a clear outcome (deliverables)​

It was important for the Meridol team to have a tool that each individual in the audience could play around with and prove the claim themselves as this was seen as a key factor to keep the audience attentive and engaged rather than playing a demo video on the screen.

feedback: The event was very successful, engaging and informative for a discerning audience.