Mixa had the challenge of finding a tool that steered customers to their wide pallet of products that were developed for different types of skins. This tool helped customers to evaluate their skin type, while convincing them of the need of a specific product type.
The need of Mixa was a tool that enabled consumer engagement, while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that was best for the customer’s specific skin type.
The USP team knew that Mixa required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.
USP developed solutions as per the brief received from Mixa. Both parties agreed that the skin type Tool will be the ideal solution for 1:1 conversations.
Then the shape, and size of the demo cards was decided – and after that, the experts of USP handled the project’s next steps professionaly: artwork, printing and on-time delivery.
The Mixa beauty advisors eagerly educated and steered customers towards the best skin type product for them. Using this technology, the skin type can be ascertained by the consumer themselves – leading to brand trust, awareness and eventually increased sales.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.