Brand Activation – Natura | USP Solutions | Demo Development Experts
Natura - Chronos

Skin Type Consultant Pocketbook

About the project

Chronos had the challenge of finding a tool that had the power to support their sales force, thus changing selling to consulting whilst emotionally engaging consumers to their brand. 

Facts
Brand:
  • Natura Cosméticos
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • POS
Sales Channel:
Country:
  • LATAM, Mexico, France

What was the challenge?

The Natura team was looking for a tool to empower their sales force, thus changing selling to consulting, with the main aim to provide right product recommendation.  

How did USP Solutions help?

The USP team knew that Natura required a solution that would be engaging in a 1:1 conversation, supporting the beauty advisor.

USP developed solutions as per the brief received from Natura. Both parties agreed that the skin type tool will be the ideal solution for 1:1 conversations.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

How does the tester work?

The Natura sales force witnessed how much fun consumes had in testing their skin. This emotional education created bonds between the consultants, the brand, and the end consumer.

 

Using the skin type test is easy, reliable and fun:

  • Remove the test strip from the test card.
  • Place the strip on the forehead for 10 seconds.
  • Remove and compare with the test result scale
  • The results give an accurate picture of the persons’ skin type

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

How to change selling to consulting

The video for direct seller
03:53 min