“Oily, normal or dry skin?” – was the question the NATURA consultants helped their consumers to find out. As much as it was fun for their clients to do the testing, the even better they liked to learn about their skin needs. Furthermore, the test results helped the consultants to recommend the best product fit out of the Natura product range. All in all, a perfect way to educate consumers whilst changing selling to consulting.
Natura was looking for an engaging demo tool which is able to create emotions and is able to create a special moment which Natura clients will remember, and emotionally tie them to the brand. Furthermore, they were looking for a demo tool which would increase their consultants’ credibility, thus changing selling to consulting.
USP Solutions’ main aim was to turn Natura’s expectations into a highly engaging activation tool that fueled consumer excitement and enabled solid product recommendation. Achieving this was made possible through educating the consumer about their skin type and their hydration level, allowing them to experience the brand through a haptic approach.
After receiving prototypes that varied in size and shape from USP Solutions the Natura team agreed the Skin Type and Hydration Tester were the suitable technology match for this activation.
As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery.
The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine their individual skin type. Together with the help of the consultant consumer were able to choose the matching product from the Natura product range easily and reliably.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.