Neutrogena

How hydrated is your body skin?

About the project

Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their primary goal in using a Demo tool was to a) determine the hydration level of the consumer’s body skin, to b) guide the consumer to the right product out of the Neutrogena product range, and c) to prove to consumers that their skin’s hydration level demonstrably improved after using Neutrogena body lotion.

Facts
Brand:
  • Neutrogena
Category:
  • Body Care
Test Type:
  • Hydration Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • FRANCE
IMMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Neutrogena.

What was the challenge?

The Neutrogena team was looking for a DEMO tool that could consistently prove their product’s effective moisturizing capabilities. They also needed a Demo tool that was engaging and fun and could be used at the POS, leaving a long-lasting positive impression, thus guiding the consumer to the right product out of the Neutrogena product range.

How did USP Solutions help?

USP Solution’s challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Neutrogena marketing team for review and testing. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Hydration Test removes dead skin cells from the skin’s surface. The amount of dead skin flakes relates to the skin’s hydration level.

How it works:

  • First, the test is peeled off and pressed to the area of skin to be tested for 3-5 seconds.
  • The result is then compared with the results fields.
  • Based on the test results, consumers choose the Neutrogena body lotion which fits their body’s needs best.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Hydration Test
01:22 min
Hydration Test

01

Press test area to your elbow for
3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.