Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their primary goal in using a Demo tool was to a) determine the hydration level of the consumer’s body skin, to b) guide the consumer to the right product out of the Neutrogena product range, and c) to prove to consumers that their skin’s hydration level demonstrably improved after using Neutrogena body lotion.
The Neutrogena team was looking for a DEMO tool that could consistently prove their product’s effective moisturizing capabilities. They also needed a Demo tool that was engaging and fun and could be used at the POS, leaving a long-lasting positive impression, thus guiding the consumer to the right product out of the Neutrogena product range.
USP Solution’s challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts, which were sent to the Neutrogena marketing team for review and testing. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Hydration Test removes dead skin cells from the skin’s surface. The amount of dead skin flakes relates to the skin’s hydration level.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Press test area to your elbow for
Compare test area with result fields to determine your skin’s hydration level.