Brand Activation – Neutrogena - ultra sheer | USP Solutions | Demo Development Experts
Neutrogena

Ultra Sheer Brand Activation

About the project

Neutrogena needed a tool to prove to consumers that their sun protection product is highly efficient at blocking UV rays.

Facts
Brand:
  • Neutrogena
Category:
  • Sun Care
Test Type:
  • UV Efficacy Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • China
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Neutrogena

What was the challenge?

The NEUTROGENA Ultra Sheer team needed a tool to help prove their UV protection claim. Furthermore, they needed a brand activation solution that was capable of truly engaging consumers and proving product superiority.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving their product claim. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed prototypes, different in shape and size, which were sent to the Neutrogena marketing team for review. The experts at USP Solutions proposed that UV technology was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

How does the tester work?

The UV Efficacy Demo Tool test area reacts within seconds with a color change when it is exposed to UV radiation. When comparing the color change of a test area that is covered with a Neutrogena SPF product against one that has not been touched with the product, the protection strength and product superiority of the product can be proven.

How it works:

  • Expose test area to UV light – both test fields will change color.
  • Wait for test areas to turn back to their white color.
  • Apply Neutrogena Ultra Sheen onto one test area.
  • Expose the both test fields to UV light again.
  • See how the non-protected area changes to dark purple, while the test area that is covered with Neutrogena Sunscreen remains white.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

UV EFFICACY TEST USP SOLUTIONS
01:35 min
UV Brands - UV Efficacy Test Step 1 | USP Solutions

01

Place Efficacy Card in front of you.

UV Brands - UV Efficacy Test Step 2 | USP Solutions

02

Expose test area to sun or UV lamp for about 10 seconds, both test fields will react to ultraviolet rays and change color.

UV Brands - UV Efficacy Test - How it works | USP Solutions

03

Withdraw from sun- or UV lamp and wait until test fields recover and change back to white color.

UV Brands - UV Efficacy Test - Add cream on test area | USP Solutions

04

As a next step apply sun protection product onto one half of the test area.

UV Brands - UV Efficacy Test - UV Light on test area | USP Solutions

05

Expose to UV light (sun or UV lamp) again. See how the unprotected area turns purple whereas the test field with sun protection does not show any color change. This test shows how effective your product protects against UV rays.