The NEUTROGENA Ultra Sheer team needed a tool to help prove their UV protection claim. Furthermore, they needed a brand activation solution that was capable of truly engaging consumers and proving product superiority.
The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving their product claim. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.
USP Solutions developed prototypes, different in shape and size, which were sent to the Neutrogena marketing team for review. The experts at USP Solutions proposed that UV technology was the best technological match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.
The UV Efficacy Demo Tool test area reacts within seconds with a color change when it is exposed to UV radiation. When comparing the color change of a test area that is covered with a Neutrogena SPF product against one that has not been touched with the product, the protection strength and product superiority of the product can be proven.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Place Efficacy Card in front of you.
Expose test area to sun or UV lamp for about 10 seconds, both test fields will react to ultraviolet rays and change color.
Withdraw from sun- or UV lamp and wait until test fields recover and change back to white color.
As a next step apply sun protection product onto one half of the test area.
Expose to UV light (sun or UV lamp) again. See how the unprotected area turns purple whereas the test field with sun protection does not show any color change. This test shows how effective your product protects against UV rays.