Nivea Sun

Nivea – Beautiful Tan That Lasts.

About the project

Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.

Facts
Brand:
  • Nivea Sun
Category:
  • Sun Care
Beauty Concern:
Test Type:
  • Sun Tanning Card
Sales Channel:
Country:
  • Germany
IMAGE GALLERY SLIDES
Have a look at our tailor-made solutions for Nivea Germany.

What was the challenge?

The Nivea team was looking for a consumer engaging DEMO tool that could easily and reliably demonstrate the effectiveness of its products in protecting beautifully sun tanned skin.

How did USP Solutions help?

The challenge for USP Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Tanning Card reacts to UV light.

When exposed to UV rays the demo card changes its colour from white to a beautifully tanned skin.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Tanning Card
01:22 min
Look of Reveal Sun Damage Tool| USP Solutions

01

Place the Tanning Card in front of you.

UV Brands - UV Light on Reveal Sun Damage Test | USP Solutions

02

Protect one side of the face with the flap (move flap in the middle of the card). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Brand Activation Reveal Sun Damage | USP Solutions

03

Remove flap. The unprotected area shows signs of tanning and sunburn.

Note that the tan colour can be adapted to client needs!