Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.
The Nivea team was looking for a consumer engaging DEMO tool that could easily and reliably demonstrate the effectiveness of its products in protecting beautifully sun tanned skin.
The challenge for USP Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.
The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.
Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Tanning Card reacts to UV light.
When exposed to UV rays the demo card changes its colour from white to a beautifully tanned skin.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Place the Tanning Card in front of you.
Protect one side of the face with the flap (move flap in the middle of the card). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.
Remove flap. The unprotected area shows signs of tanning and sunburn.
Note that the tan colour can be adapted to client needs!