Brand Activation –Nivea - make up clear | USP Solutions | Demo Development Experts
NIVEA

Nivea – Make Up Clear Foam

About the project

Nivea was looking for a consumer engaging tool which could prove the new product’s cleansing efficacy to consumers easily and reliably.

Facts
Brand:
  • Nivea
Category:
  • Skin Care
Test Type:
  • Residue Test
Activation Channel:
  • POS, Consultants
Sales Channel:
Country:
  • Indonesia
IMAGE GALLERY SLIDES
Click here to view the tailor-made solutions for Nivea Indonesia

What was the challenge?

The Nivea team was looking for an activation tool which was able to raise awareness, truly engage consumers and last but not least – was able to prove the superiority of the product. To fully meet the brand activation goals, it also had to be a 100 % customized, reflecting the uniqueness of the Nivea brand in Indonesia.

How did USP Solutions help?

The challenge for USP Solutions was to translate the Nivea team’s needs to a brand activation tool which consumers cannot just easily understand, but which enables them to see and feel the products cleansing superiority.

USP Solutions developed initial concepts, which were sent to the Nivea marketing team for review. Once it was decided how the haptic tester experience could be implemented, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

 

How does the tester work?

The Facial Residue Tests white surface displays all residue on the facial skin by pressing the whole test area of the test strip onto the facial skin for 3 to 5 seconds. Within seconds the residue test will show how effective your cleanser has worked – even better than any competitive product.

Proven Results

Our marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Facial Residue Test
01:57 min
Facial Residue Test - Step 3 - Press test strip onto skin | USP Solutions

01

Moderately press test strip 1 onto skin for 3 – 5 seconds to make dirt visible

Facial Residue Test - Step 2 - Clean skin | USP Solutions

02

Cleanse your face. Let face dry, do not apply moisturizer or makeup.

Facial Residue Test - Step 1 - View test area | USP Solutions

03

Moderately press test strip 2 onto skin for 3 – 5 seconds.

Facial Residue Test - Step 4 - View test area | USP Solutions

04

View test area to visualize perfect cleansing result.