The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably.
The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.
USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.
Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.