Brand Activation – Nivea - what is your skin type? | USP Solutions | Demo Development Experts
Nivea

Nivea - What's Your Skin Type?

About the project

Nivea Chile knew that most women were uncertain about their own skin type. They, therefore, decided to provide a diagnostic tool which enabled consumers to identify their very own skin type reliably and within seconds.

Facts
Brand:
  • Nivea
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • Chile
IMAGE GALLERY SLIDES
Have a look at our tailor-made solutions for Nivea Chile.

What was the challenge?

The Nivea team was looking for a consumer engaging diagnostic tool which could easily be used by consumers at the POS.

The activation tool had to identify a consumer’s skin type easily, reliably and within seconds.  The result then led consumers to their individual product recommendation out of the Nivea portfolio.

How did USP Solutions help?

The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably.

The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

  • The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
  • Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
  • As a next step compare the test results of the test strip 1 and 2 with the reference fields.
  • Each result is guiding the consumer to their best product match out of the Nivea product range.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.