Nivea Chile knew that most women were uncertain about their own skin type. They, therefore, decided to provide a diagnostic tool which enabled consumers to identify their very own skin type reliably and within seconds.
The Nivea team was looking for a consumer engaging diagnostic tool which could easily be used by consumers at the POS.
The activation tool had to identify a consumer’s skin type easily, reliably and within seconds. The result then led consumers to their individual product recommendation out of the Nivea portfolio.
The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably.
The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.
USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.
Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.