Nivea

Nivea - What Is Your Skin Type?

About the project

Nivea – Daily Essentials – was offering three different essential products for different skin types. The Nivea team was looking for a highly engaging educational tool which enabled consumers to learn about their skin needs, thus guiding them to the right product out of the Nivea skin care range.

Facts
Brand:
  • Nivea
Category:
  • Skin Care
Test Type:
  • Skin Type Test - Leaflet
Activation Channel:
  • POS
Sales Channel:
Country:
  • United Kingdom
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Nivea Chile

What was the challenge?

The Nivea  Daily Essentials Team was looking for a highly consumer engaging tool which enabled consumers to identify their skin type. The team knew that, in order to convert consumers into brand advocates, the right product choice is a must.

How did USP Solutions help?

The challenge for USP Solutions was to translate Nivea’s needs to a brand activation tool that enabled consumers to perform a test easily, reliably and within seconds. The team was very well aware that the test results had to guide consumers.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

  • The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
  • Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
  • As a next step compare the test results of the test strip 1 and 2 with the reference fields.
  • Each result is guiding the consumer to their best product match out of the Nivea product range.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

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