Nivea Sun

Oil Control
& Sun Protection

About the project

Nivea Thailand was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product. The tool needed to be reliable & credible –  proving the product’s claim within seconds and in an engaging and fun way.

Facts
Brand:
  • NIVEA SUN
Category:
  • Sun Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • Thailand
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for NIVEA SUN.

What was the challenge?

The Nivea Sun team was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product.  The tool needed to be both reliable & credible. It also needed to prove the product’s claim within seconds and in an engaging and fun way.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Solutions proposed that the Skin Type Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

How does the tester work?

The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.

How it works:

  • The test strip is pressed on the skin for 3 – 5 seconds.
  • Next, the results are compared with the reference fields on the back of the test card.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.