Nivea Netherland’s aim was to provide a skin diagnostic tool which enables them to guide consumers towards their best match out of the Nivea assortment. The idea was to test a consumer’s skin right at the POS – both, easily and reliably and as a next step, to match this individual result with the Nivea skin care products.
The Nivea team was looking for a consumer engaging skin type analysis tool which could easily be used by consumers at the POS.
The activation tool had to identify a consumer’s skin type easily, reliably and within seconds. These results then were to lead consumers to their individual product recommendation out of the Nivea product range.
The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably at the Point of Sale.
The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.
USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.
Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.