The Nivea team was looking for a consumer engaging skin type analysis tool which could easily be used by consumers at the POS.

The activation tool had to identify a consumer’s skin type easily, reliably and within seconds. These results then were to lead consumers to their individual product recommendation out of the Nivea product range.

The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably at the Point of Sale.

The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

• The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
• Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
• As a next step compare the test results of the test strip 1 and 2 with the reference fields.
• Each result is guiding the consumer to their best product match out of the Nivea product range.