UV Intensity Test ÖGK Klagenfurt UV | USP Solutions
ÖGK Klagenfurt

Measure the UV rays at any given point while outdoors

About the project

One of the unintended consequences of the Covid-19 lockdown was of people wanting to spend more time outdoors. That, in turn, leads to the increased risk of sunburn, according to ÖGK Klagenfurt. Therefore, their team wanted to encourage people to remember to stay safe while in the Sun, especially, in the current circumstances, and be aware of ultraviolet (UV) radiation.

The ÖGK Team needed a tool that showed how much solar radiation is reaching us from the sun and how careful we need to be. An easy to use card, that can be kept with them in their wallets to measure the UV rays at any given point while out-of-doors.

How did USP Solutions help?

USP developed a high-quality UV intensity test card that reacted with a color change when exposed to UV radiation within seconds. The more extreme the color change, the higher the UV intensity level. As the UV indicator was reversible; multiple uses were possible. The knowledge about the intensity of the UV and individual’s sun care needs, guided consumers to purchase their appropriate sun care selections to stay safe.

Facts
Brand:
  • ÖGK Klagenfurt
Category:
  • Sun Care
Beauty Concern:
Test Type:
  • UV Intensity Test
Activation Channel:
  • Regional Public Schools
Make it a phone sticker!
Contact our team for other customization options.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP UV Intensity Test
01:30 min