One of the unintended consequences of the Covid-19 lockdown was of people wanting to spend more time outdoors. That, in turn, leads to the increased risk of sunburn, according to ÖGK Klagenfurt. Therefore, their team wanted to encourage people to remember to stay safe while in the Sun, especially, in the current circumstances, and be aware of ultraviolet (UV) radiation.
The ÖGK Team needed a tool that showed how much solar radiation is reaching us from the sun and how careful we need to be. An easy to use card, that can be kept with them in their wallets to measure the UV rays at any given point while out-of-doors.
How did USP Solutions help?
USP developed a high-quality UV intensity test card that reacted with a color change when exposed to UV radiation within seconds. The more extreme the color change, the higher the UV intensity level. As the UV indicator was reversible; multiple uses were possible. The knowledge about the intensity of the UV and individual’s sun care needs, guided consumers to purchase their appropriate sun care selections to stay safe.
Our beauty marketing tools are highly effective
Watch this video to see the tool in action