OLAY

OLAY Total Effects For Younger Looking Skin.

About the project

“7 Benefits in 1 – for younger looking skin” was the primary message the OLAY team wanted to illustrate with our demo card – while engaging their consumers in a tangible and easy way.

Facts
Brand:
  • OLAY
Category:
  • Skin Care,
  • Sun Care
Test Type:
  • Sun Damage Simulation Card
Activation Channel:
  • Beauty Advisor
Sales Channel:
Country:
  • Philippines

Olay Total Effects - the story behind the project

The story
01:40 min
IMAGE GALLERY SLIDES
Take a look at this unique activation tool.

What was the challenge?

The OLAY team wanted to show consumers the superiority of their Total Effects SPF product by showing how it protects the skin against sun damage. Other than proving this claim, the activation tool had an omni-channel fit as well.

How did USP Solutions help?

At USP we knew that translating the needs of OLAY Total Effects to an easy, yet, unique brand activation tool was one of the key goals – along with proving the product’s claims through a haptic experience.

Initiating the creative process, USP sent various concepts and prototypes, varying in shape and size, to the L’Oréal Paris team. Both sides agreed: the UV Protection technology was the perfect match for the Total Effects campaign.

After concluding how to implement the technology in the tool, it was USP’s turn to deliver the artwork and take care of the printing and on-time delivery.

How does the tester work?

The UV Protection Test enabled OLAY to educate their consumers about the harmful effects of UV rays. Other than that, this technology can be used as a before/after test as well – to prove UV protection directly to the consumer.

Together with a personal beauty guide the OLAY Total Effects Tool excelled in engaging consumers.

How it works

  • Take a little bit of OLAY Total Effects SPF cream
  • Apply evenly onto the right half of the face on the tester
  • Expose to UV sunrays/ UV lamp
  • Watch how the OLAY side of the face stays flawless, while wrinkles and sunburn appear on the unprotected side.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SUN DAMAGE - DARK SPOT & WRINKLES
01:20 min
Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Expose UV Light on Sun Damage Tool | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.

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