OLAY

Olay White Radiance – pearly and radiant

About the project

The Olay team had the challenge of finding a tool that convinced customers of the need for products that maintain and promotes an even skin tone. This tool helped customers to see the benefits of the product.

Facts
Brand:
  • OLAY
Category:
  • Sun Care
Test Type:
  • Sun Damage Simulation Card
Activation Channel:
  • Beauty Advisor
Sales Channel:
Country:
  • China
"

We had the best first half of the fiscal in Olay history because of increased trial via Total Effects. The help your tool gave especially in our largest new user channel – Supermarkets – was the single biggest enabler for this channel.

"
Pang Delgra,
PILIPPINES

What was the challenge?

The Olay team team needed a tool that enabled their Beauty Advisors to engage consumers, all while educating them about the harmful UV rays and the need to protect their skin. Eventually, the POS tool should also evoke the need for a protecting and brightning product.

How did USP Solutions help?

The expert team of USP knew that Olay team needed a tool that had be fit for 1:1 conversation, as well as to support their Beauty Advisors with educating and guiding consumers.

Upon receiving a brief USP developed tools with varying technologies which was present to the to the Olay team, both parties decided that the White Radiance Demo tool with a Darkening Sun Damage Trigger will be the ideal solution for 1:1 conversation.

The next step was to decide on the shape, and size of the demo cards – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

After being educated on how to use the White Radiance Demo tool with a Darkening Sun Damage trigger, the Olay Beauty Advisors were keen to educate consumers about the harmfulness of UV rays and thus evoke the need for their product. Using this technology, the claim of UV protection and skin radiance of the customer’s skin can be observed by the consumer – leading to brand trust, awareness and eventually increased sales.

How it works:

  • One half of the face is covered with the Olay product
  • The face is exposed to a UV light for a short period
  • Wipe the product off the card

Then compare both sides of the face. The side with the product will be whiter and more radiant while the unprotected side will look sunburned and dull.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SUN DAMAGE - DARK SPOT & WRINKLES
01:20 min
Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Expose UV Light on Sun Damage Tool | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.