The Olay team team needed a tool that enabled their Beauty Advisors to engage consumers, all while educating them about the harmful UV rays and the need to protect their skin. Eventually, the POS tool should also evoke the need for a protecting and brightning product.

The expert team of USP knew that Olay team needed a tool that had be fit for 1:1 conversation, as well as to support their Beauty Advisors with educating and guiding consumers.

Upon receiving a brief USP developed tools with varying technologies which was present to the to the Olay team, both parties decided that the White Radiance Demo tool with a Darkening Sun Damage Trigger will be the ideal solution for 1:1 conversation.

The next step was to decide on the shape, and size of the demo cards – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

After being educated on how to use the White Radiance Demo tool with a Darkening Sun Damage trigger, the Olay Beauty Advisors were keen to educate consumers about the harmfulness of UV rays and thus evoke the need for their product. Using this technology, the claim of UV protection and skin radiance of the customer’s skin can be observed by the consumer – leading to brand trust, awareness and eventually increased sales.

How it works:

• One half of the face is covered with the Olay product
• The face is exposed to a UV light for a short period
• Wipe the product off the card

Then compare both sides of the face. The side with the product will be whiter and more radiant while the unprotected side will look sunburned and dull.