The Olay team had the challenge of finding a tool that convinced customers of the need for products that maintain and promotes an even skin tone. This tool helped customers to see the benefits of the product.
We had the best first half of the fiscal in Olay history because of increased trial via Total Effects. The help your tool gave especially in our largest new user channel – Supermarkets – was the single biggest enabler for this channel."
The Olay team team needed a tool that enabled their Beauty Advisors to engage consumers, all while educating them about the harmful UV rays and the need to protect their skin. Eventually, the POS tool should also evoke the need for a protecting and brightning product.
The expert team of USP knew that Olay team needed a tool that had be fit for 1:1 conversation, as well as to support their Beauty Advisors with educating and guiding consumers.
Upon receiving a brief USP developed tools with varying technologies which was present to the to the Olay team, both parties decided that the White Radiance Demo tool with a Darkening Sun Damage Trigger will be the ideal solution for 1:1 conversation.
The next step was to decide on the shape, and size of the demo cards – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.
After being educated on how to use the White Radiance Demo tool with a Darkening Sun Damage trigger, the Olay Beauty Advisors were keen to educate consumers about the harmfulness of UV rays and thus evoke the need for their product. Using this technology, the claim of UV protection and skin radiance of the customer’s skin can be observed by the consumer – leading to brand trust, awareness and eventually increased sales.
How it works:
Then compare both sides of the face. The side with the product will be whiter and more radiant while the unprotected side will look sunburned and dull.
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Place card in front of you.
Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.
Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.